There are several reasons why you might have chosen to rebrand your business. However, there is one factor of consistency to be considered – how to effectively let the world know of your decision to rebrand? Development of a unique brand, coupled with introduction to the market, are important initial steps. In such times, making a rebranding decision with the right approach is key.
Promotional products are, in this situation, very important tools that are highly conducive to corporate rebranding communication. The distribution of rebranded items to the recipient base will raise your brand among customers, old and new alike. On this note, please find below a few tips to help you rebrand your business with creative corporate gifts:
Establish the Right Kind of Corporate Gifts
The right method of distribution allows for effective communication between your customers and the rebranded business. Therefore, product packaging is important to establish effective brand identity. It also helps to consider the nature of the gift specific to the occasion or industry – for example, personalized Christmas or Ramadan gifts are consistent with the season and are well received. Similarly, gifts such as stationery, customized notebooks or water bottles would be ideal in the education sector.
Ensure the Corporate Gifts Best Represent your New and Improved Brand
Building an all new brand identity from an old brand requires a lot of thought and investment in excellent copy-writing. The brand messaging consistent with your old brand that enabled your customers to stay loyal to your old brand should be retained, while adopting new and improved facilities that you believe best represent the updates values of your brand to remain consistent with the times. These words, and messaging, must be successfully translated into promotional merchandise features that would be well received by your target audience base. When they realize the rebranding shines more light on your original values with a whole new set of ideals now associated with your business, you will have customer happiness and a whole new set of customers queuing up for your products or services.
Logo Integration is Key
The logo is the brand identifier of your company. Use of suitable colours, text and designs are conducive to successful generation of a logo. It is vital for customers to be able to recognize your products by means of your logo attributes. This can imply more business for your company. It is also a key factor in the promotion of your brand, since photographs on social networks or even word-of-mouth communication are best supplemented by creative corporate products with your logo and branding essentials integrated as part of the products’ design.
Therefore, corporate promotional gifts are integral to boosting levels of loyalty between the customer and client, in addition to evoking positive emotions and helping upgrade the brand image. Business relationships can be strengthened via the subtle messaging that you are now a fresh new brand consistent with the perfect set of brand ideals.
Interested in corporate promotional gift suppliers in Dubai? Check out Shikkmo.com for the best business gift solutions & personalized gifts in Dubai, especially for you and your business.
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